Soccer Coaching website Better Football uses the Wordpress content management system with a custom theme for the layout.

The site hosts in-depth articles about all aspects of soccer coaching, including techniques, tactics, drills, small-sided games, sport science information and interviews with expert soccer coaches.

As such the focus of the site is on the content and driving multiple page views per visitor (average is 8 pages/visit) and on developing an email list of subscribers (who receive bonus soccer coaching articles and advice).

Better Football’s USP is in the clear presentation of key concepts, and a number of graphic styles are used to show the details in an engaging visual manner. As well as writing the majority of the articles, I am responsible for all of the graphic elements on the site.

The layout is completely Search Engine-Optimised, with excellent ranking for many key search terms leading to consistently high traffic and rapid growth.